About Us | Our Team | Become A Member | Events | COPs | Articles | Tools | Contact Us | Home

Back

The Green Building Movement
Part 2 - Success Story


By Joel Hamberg
First Vice President, Craftsmanship Forum
President, Joel Hamberg Painting, Inc.



The first article in the four-part Green Building series, "Part 1 - Are You on Board?" defined the Green Building Movement paint products as low-VOC, no-VOC, waterborne, low odor, Green Seal certified, or eco-friendly. Health concerns for clients and applicators were discussed and why using green products have advantages over conventional coatings.

You've seen what has changed in the construction industry, government regulations, and customer attitudes to give the Green Building Movement momentum. So the industry is changing. We need to change with it. Get on board the movement, or be left behind!

But this question hasn't been answered: what return will it bring to you as a contractor to invest in offering green products? We will illustrate with a recent case history of how these products produced a superior result in a 12,000 square foot restaurant at the Old Spaghetti Factory, Johns Landing location in Portland, Oregon.

Our company refinished the signature trolley in 2000. Originally painted a forest green, it was set to take on a brilliant red. Latex enamel enabled us to apply two coats in one night with no downtime for the restaurant. In 2005, we refinished the wood surfaces, including front door, sidelights, vestibule, window panels, accordion doors, grand staircases, trim, wall paneling, fireplace and art framework without interfering with the restaurant's regular hours.

The 12,000 square foot project took on two phases. We started April 6, 2005 on the larger, lower floor and finished in about six weeks. After a one-month hiatus, the second phase including the second floor, was completed July 27, 2005.

Going Green Saved Time

What is your time worth? We're not just talking dollars here. Painting is labor intensive, repetitive work, but if there were time savers that didn't compromise quality, you'd want to know about it. This was our experience last spring:

  1. Ease of movement without respirators, spray suits and equipment
  2. Containment tents and ventilation fans were not needed
  3. Masking was limited to 12" paper and tape, immediate areas such as tables and chairs were covered with 9 foot wide plastic
  4. Stain color blending was speeded because it was mixed directly in a water base of poly/acrylic varnish, creating a colored glaze
  5. Storing materials was a major time saver, as no hazardous or solvent- based materials were used
  6. Up to four coats were applied in one night
  7. Quicker drying time required momentum to keep a wet edge, which sped the workers to keep pace
  8. Disposal was simplified since no hazardous containers were needed; rags were just thrown out (in garage) as is The Green Movement - Success Story Page 2
  9. Efficient scheduling as drying times were so predictable that we could tell the restaurant staff exactly which areas we would need readied for each night's work

Going Green Saved Aggravation

You want to know if these products will perform in the short term. Is the set up hard? Just as important is the ease of maintaining long term. How well do touch ups blend later? Will the customer need special cleaners to remove food & dirt? Is it high maintenance?

When you use oil enamels, Xylene-based primers and additives, or conversion varnishes with formaldehyde and isocyanides in a public area, what is set up like? The spray application requires massive amounts of tenting off and masking to contain the extreme odors and over spray. Out come the heavy-duty thinners and chemicals to clean up. In contrast, water base has no smell, is easy to apply by hand or spray gun, and cleans up with water. It is very forgiving in repairing or touching up mistakes in application.

What about compatibility with various surfaces? If you're down by the Willamette River in SW Portland, come and see the intricate carved wood, metal window frames and heat registers, and large panels of new and antique woodwork, and judge the results for yourself! After cleaning surfaces to be coated on the historic trolley, adhesion of the new product was excellent. The acrylic enamel stuck like glue, without even using a bonding primer.

After five years in service, any minor damage can easily be touched up. The customer can use mild vegetable oil based cleaners to remove dirt and grime. There is no color fade noticeable. Even the sheen remains exactly the same as the original work. That's the beauty of acrylic products.

"Green" refers to the environment, not the color spectrum! You'll be glad to know there is a wide choice of colors. Stains come in twelve stock colors, can be tinted with universal colorant, and can also be intermixed. Polyacrylic varnish has several sheens: satin, semi-gloss and gloss.

You weren't born yesterday. Why haven't we brought up product price? The cost is about the same as solvent-based products. If you factor in clean up and disposal, the price sounds more and more reasonable!

Don't overlook the possible cost of future disability claims from workers' comp claims. It's not uncommon for painters to become chemically sensitive to prior formulations, which build up to allergies to current formulas. More serious problems may arise, as the history of lead-based paint demonstrates. With water-based products, there are no adverse health effects. Again, weigh costs against the effort and aggravation saved.

Green Satisfaction

Our employees felt a sense of accomplishment each night. "It was a real delight to apply several coats in one night, because the products dried so fast!" remarked Jack Thompson, Lead Painter. They enjoyed the relief of no off gassing from body and clothing, and working in fresh, clean air.

Out of hundreds of restaurant customers, no complaints were made of lingering odors. No clutter, no "Wet Paint" signs, no fears of toxic contamination marred their meals. They weren't even aware a renovation was taking place.

Our client was so pleased to put the restaurant back into use within four hours of our departure! Corporate Facilities Manager Maury Wickman responded: "After two minor scheduling glitches, this was our best experience with a painting contractor regarding personnel, clean up every night and the speed with which the work was accomplished."

They had rave reviews on the performance, as well. Gino Marchesi, General Manager of the Johns Landing restaurant said: "I have always enjoyed working with Joel Hamberg Painting. My first experience with them was our trolley. They did an excellent job and it has lasted flawless for the last five years with no sign of aging."

The next article in the Green Building series, "Part 3 - Getting on Board" will address how to begin making the change to your business.
  • How to identify "green" paint products
  • Tools & techniques for application
  • Limits on wet time and curing
  • How to touch up and repair
  • Selling the process to